Discovering what services are nearby shouldn’t be illegal
Every day, Californians use their phones to discover nearby restaurants, stores, events, services, and special offers.
Consumers already choose whether they want location-based services. If they find value in receiving information about businesses and opportunities nearby, they can opt in. If they don’t, they can opt out.
You already have the ability to say no
AB 1542 takes away your ability to say yes
Location-based marketing helps consumers connect with nearby businesses, services, events, and special offers by delivering relevant information based on where they are, while preserving their ability to opt in or opt out.
The Consequences of AB 1542
CONSUMERS LOSE CHOICE - They can already say "no"
- AB 1542 takes away consumers right to say "yes" to receiving location-based information and offers
- AB 1542 replaces consumer choice with government prohibition
SMALL BUSINESSES LOSE & CUSTOMERS LOSE
- AB 1542 makes it harder for local businesses to reach local customers
- Restaurants, retailers, entertainment venues, and service providers can no longer rely on these tools to compete with larger companies
BIG TECH IS THE ONLY WINNER
- AB 1542 leaves consumers with fewer choices and small businesses with fewer ways to reach customers
- The largest technology platforms already control enormous amounts of consumer data and advertising infrastructure and can continue reaching customers through their own ecosystems
- AB 1542 ignores Big Tech and kills small competition
Consumers lose choice
Small businesses lose customers
Big Tech gains power
